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TIME: Almanac 1993
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TIME Almanac 1993.iso
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1992-08-28
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POLITICS, Page 64CALIFORNIACalifornia Schemin'
A trove of electoral votes helps Bush forget his dislike of
the Golden State
BY MICHAEL DUFFY
George Bush hasn't been seen rollerblading in Wayfarers
and spandex biking shorts down the Pacific Coast Highway, but
judging from the ardent way he has been wooing California for
the past few months, it may be only a matter of time. After
blowing off California during his first two years in the White
House, Bush has lately turned to blowing it kisses. He has
assured Californians how much he enjoys visiting them, telling
a Los Angeles audience in September that his wife Barbara
"likes, just plain likes coming out to California." And he vows
to keep coming back.
If this seems like an election-eve conversion, it should.
The President doesn't really like much about California except
its trove of 54 electoral votes, 20% of the total he needs to
win a second term. His weird Tex-prep political roots have
always put him culturally closer to Barbara Mandrell than to
Michelle Pfeiffer. As an Administration official explained, "I
don't think Bush has ever had an affinity for the place. He
finds the culture rather alien." In his autobiography, Bush
mournfully recalled the late 1940s when he worked as a traveling
drill-bit salesman in California's dusty oil fields. Bush spent
his days dreaming of Texas. "Barbara and young George couldn't
wait to get back," he wrote. "Neither could I."
Being Ronald Reagan's Vice President left Bush no choice
but to cater to the California operatives who turned the White
House into an imperial palace and presidential events into
Hollywood extravaganzas. But he escaped whenever he could. While
Reagan fled Washington for the mountains north of Santa Barbara,
Bush preferred the rocky coast of Maine -- about as far from
Malibu as he could get without leaving the continental U.S.
His unease grew worse during the 1988 presidential
campaign. Bush resisted his handlers' desire to schedule repeat
visits to the state, understandably reluctant to appear at
campaign stops alongside such silly cartoon characters as the
Three Little Pigs and a trio of purple, rug-cutting California
Raisins. Luckily for Bush, his advisers prevailed: he narrowly
won the state, eking out a 51% majority with the help of
last-minute appearances by home state hero Reagan, two of them
the day before the election.
Once elected, Bush did his best to ignore California.
White House chief of staff John Sununu got into several ugly
rows with then Senator Pete Wilson, who was running for
Governor and charged that the White House was treating
California as just another "account."
By February 1990, California Republicans were feeling so
scorned and abused that Bush set out to repair the rift. That
spring, Sununu and the late Lee Atwater mended fences with
several dozen big-dollar fund raisers at the Orange County home
of developer Donald Bren. More recently, Wilson invited Sununu
to Sacramento for his swearing-in.
By rights, Bush shouldn't have to do so much to woo
California Republicans. His natural moderation should appeal to
the average California Republican, who is fiscally conservative
but socially more liberal than most G.O.P. voters in other
states. But Bush's hard-line opposition to abortion -- adopted
to placate his party's right flank -- lands him to the right of
60% of California's G.O.P. conservatives, according to a private
Republican poll. And his refusal to ban all oil drilling off the
coast places his ecological credentials in question in a state
where everyone is an environmentalist.
But what really gives Bush the creeps is the dark portents
California holds for the future of the Republican Party. The
whirlwind that the G.O.P. sowed nationally with its antitax
campaigns -- and its neglect of highways, schools and other
public services -- has touched down in California, battering
Wilson and tearing the state G.O.P. apart. The antitax revolt
that was started by California Republicans and culminated in
Bush's "read my lips" campaign of 1988 has hardened voters so
indiscriminately against taxes that those same Republicans can't
govern after they're elected. Trapped in their own antitax
rhetoric, they find that voters are refusing to pay for programs
that even Republicans support. Like Wilson, Bush nearly lost
control of his party during a bloody budget fight last year.
Abortion could cause even bigger battles in Bush's party -- and
not only in California.
These demons, plus the state's ailing economy, make
winning California a formidable challenge for Bush. A White
House strategist put it this way, "In 1992, there will be two
campaigns: California and everywhere else." Those dancing
raisins may soon find themselves in presidential company again.